Take a chance on ABBAWorld at Earls Court

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If Mamma Mia left you eager for more and you’re looking for your next ABBA fix, prepare to be dazzled by an experience unlike any other, as tomorrow sees the world debut of the sensational ABBAWorld at Earls Court.

I’m not ashamed to admit my lifelong love affair with Sweden‘s pop superstars, so this exhibition sounds like it’s right up my street – even if it makes me wish I was still a child to get the full magical effect! ABBAWorld is the only exhibition that’s fully licensed by the group, and promises to offer much more than a mere memorabilia show or tribute act ever could.

Spread across more than 25 rooms at the Earls Court Exhibition Centre, ABBAWorld aims to bring the ABBA experience to life with state-of-the-art interactive exhibits. The ‘Perform with ABBA’ activity sounds like the most fascinating of all, letting visitors see themselves singing alongside Agnetha, Benny, Björn and Frida in a full 3D projection, as well as appearing in an ABBA music video!

The exhibition is also packed with timeless exhibits to delight ABBA superfans, like never-before-seen treasures previously owned by members of the group alongside other rare material – including stage costumes, gold records, exclusive interviews and promotional films, each one an important piece of ABBA history.

Here’s the BBC’s sneak preview of ABBAWorld, which gives us some idea what to expect:


The ABBA phenomenon is truly timeless, and meets the 21st century head-on in this groundbreaking exhibition, which is running in London from 27 January to 28 March before heading overseas. According to the event’s website, you can even keep the experience alive after you’ve returned home by logging on to www.abbaworld.com, where your photo will still be gracing your personalised ABBA album covers!

And remember ABBA fans, you can still catch Mamma Mia at the Prince of Wales Theatre to see fantastic performances of all your favourite ABBA songs first-hand.

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