SuperBreak | Our Journey so Far

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With our new brand now available for the world to see, we thought we’d take a glance back at what we’ve previously looked like and let you in on the reasons for updating our look and feel in 2014. A lot of hard work has gone into changing our brand – from customer research to creating our new logo and finally updating our website– it’s been a rather lengthy process!

When SuperBreak was originally founded back in 1983, we sold less than 100 hotels.. Now, with a portfolio spanning more than 600 worldwide locations, having the right brand is an important part of our plans. With an ever increasing list of packages available, whether you’re looking for a hotel for the night or an action packed weekend in the West End, we want to make sure your short break is special.

Below is a little timeline of what we’ve looked like over the years so you can see just how much we’ve changed and grown over our 30 years in the business (check out 1983’s brochure cover!),

1988-1994 Brochure Covers! 


1994-1996 & 2000-2001 Brochure Covers


Here are some of our logos from throughout the years!


And here it is! Our new look brand… we wanted to create a look on the outside that matched how we felt on the inside as a company, and how you, our customers, told us that we made you feel; excited and inspired about your next short break. Our brand had become a little bit dated, so we’ve refreshed it with new colours, re-skinned the website & brochures and recreated our logo to make it much more recognisable to you, our lovely customers.

We’re here to make your short break the best one yet by adding those little extras and special touches that make us stand out from the rest. We hope that you all agree! Keep an eye out for some more exciting SuperBreak brand ventures later on this year…


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