What a fantastic start to the New Year – Superbreak’s joint managing director Nick Cust has just received an OBE for services to tourism. We’re all so pleased with him in the Superbreak camp; it’s a fantastic recognition for our chief . Nick’s been part of the Superbreak team for decades and it’s under his guidance that we’ve managed to spread our wings so far across the UK and beyond.
When I first heard that he was featured on the New Year’s honours list, I was riding aboard a steamer across Ullswater in the Lake District, where I spent a serenely pleasant New Year’s Eve with friends – quite a change from my usual choice of shenanigans in Edinburgh or London!
But I really couldn’t think of a better way to be reminded of the natural beauty the UK possesses in abundance, the protection of which really is the key to the future of our tourism industry. It hammered home the fact that if Nick’s past efforts to enhance British tourism – and the stunning vistas that surrounded me them were to stand any chance of surviving – it’s really up to us to give our all to our historic and natural heritage.
Which brings me to my New Year’s resolution: I’m going to try my hardest to give something back to the regions I visit, whether that’s tree planting in Sherwood Forest near Nottingham or cleaning up beaches in Fife. I’ve got my fingers crossed that this one will last!
So congratulations to Nick – and Happy New Year to everyone.