The Spice Girls get the musical treatment in Viva Forever

Theatre Breaks

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If you loved the Spice Girls in their 90s heyday, I’m sure you’ll be as excited as I am to hear about the new musical being planned to hit West End theatres in the not-too-distant future.

With a working title of Viva Forever, named after one of the group’s biggest singles, this musical adaptation of the Spice Girls phenomenon is being handled by Judy Cramer. If that name sounds familiar, it’s because Judy is the brain behind the hit ABBA musical Mamma Mia – so you can be sure this show is in very capable hands!

According to the Times Online, the show is likely to hit theatres in the next two to three years, and its style will be similar to Mamma Mia, in that rather than featuring the Spice Girls themselves, their iconic music will be the basis for an original story. Judy said: “I want to create a unique celebration of the band and its music, with its own flavour and joyful message. It is important to me that the excitement, style and humour of the Spice Girls is well represented on stage.”

So what can we expect from a Spice Girls musical? Well, if Mamma Mia is anything to go by, we can look forward to a star-studded cast and sold-out performances, as well as a revival in interest for the group that popularised the phrase ‘Girl Power.’

Some critics are questioning whether the Spice Girls music will be as well-known as that of ABBA. I really don’t think that’s anything to worry about, though it’s true that not quite as many of their songs have entered the public consciousness – with the possible exception of ‘Wannabe’. :)

Those who grew up in the era of Girl Power are now those who spend their disposable income on theatre breaks, and it does make sense that the Spice Girls are next in line for the musical treatment. If their last reunion concert in London is anything to go by – an event that completely sold out within 38 seconds – this is sure to be a huge hit. I can hardly wait!

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